Welcoming Light began as a dream of Ana Lúcia, Head of Business and General Administration at LEDWindow. She used to work at the APAE of Itupeva, close to the mothers, the directors, the caregivers and the teachers. The idea: bring LEDWindow's window light there, along with the photography of Jeniffer Silvério, to record each person at their own pace, with no stiff posing.
The agreement was simple: no posed pictures, each person at their own pace. Jeniffer chatted, stayed calm and waited. There were individual, family and group portraits, with the APAE team nearby. The people who spend their days with the students said it was a calm, easy day, full of good surprises.
What the experience taught us: welcome comes before the camera. Talk with the family, learn what each person likes and dislikes, never push. Light plays a supporting role: continuous, flash-free and with less equipment in the room, it lets the camera keep up with someone who never sits still. The rest is in the guide below.